INFORMATION TECHNOLOGY

Business Applications of SMS Technology

This course will first give you an SMS technology primer, and then jump into its business impact and exciting applications. With 1.3 billion SMS messages sent within the UAE alone last year - can you afford to miss this wave?

• What is SMS, really?

• SMS technology primer

  • "Pushing" and "Pulling"

• Business applications of SMS push

  • SMS direct marketing

• Business application of SMS pull

  • Payment models: SMS vs. e-Commerce

  • Interaction: SMS, TV, radio & the web

• Integrated SMS applications

  • Information requests

• Challenges to SMS technology

  • "Texting" language

  • SMS Spamming

Business Impact of GPS Technology

The Global Positioning System (GPS) is the world's only fully functional satellite navigation system. Using a constellation of over 25 satellites, it provides precise location information on any spot on earth in any weather, at any time.

For many businesses it can make the difference between being the pioneer of the new wave - or being left behind.

• What is GPS?

  • Key concepts and components

• GPS Devices

  • Receivers

  • Trackers

• GPS Tracking overview

  • Tracking Unit

  • Central Location

• Exciting new business applications of GPS!

  • Real-time Navigation

  • Security

  • Humanitarian usage: GPS for the blind

Web Syndication

Web syndication refers to making online content available to users on demand via a subscription scheme, rather than the traditional "browsing" model. Web syndication is set to drastically change the way we experience the Internet - and hence the way we stay informed. To keep you informed, this course will run through the technology and its impact.?

• What is web syndication?

• Syndication technologies

• Syndication applications

• Weblogs detailed

  • Video weblogs ("Vlogs")

  • Business applications

• Web feeds detailed

  • News readers

  • Podcasts

  • Business applications

• Collaborative ("Wiki") websites

Internet and Electronic Archiving

If you are still not completely comfortable with the Internet, we have designed a course to help take you from a beginner to expert level. This course leads you through the main concepts, technologies, techniques and their applications.

• Internet: Introduction and importance

  • The internet-enabled business

  • Internet browsing

  • Internet research

  • Internet security

• Archiving: importance and major tools

  • Manual archiving vs. electronic archiving

  • Electronic archiving overview

  • Search and retrieval technologies

Web Conferences

As an executive or decision maker, you cannot afford not to be informed. This course runs through the key concepts of a web conference and then takes you on a practical tour. Importantly, we cover the significant differences between the traditional conference and the web conference.

• What is a web-conference?

  • Key concepts

  • Key technologies

• Importance of the web-conference

  • Significance in today's business world

  • Web-conference vs. other communication technologies

• How to run a successful web-conference

  • Scheduling a web-conference

  • Setting and venue

  • Impact on personal communication

  • Integrating your web-conference with other technologies

The e-Manager

The first step towards becoming an e-Manager is to never stop learning. This course will tell you just how you can become an e-Manager, incorporating modern technology into the way you work, plan, learn and make decisions.

• Overview of management and responsibilities

• How does a manual manager do it?

• The e-Manager and ...

  • Communication

  • Research

  • Marketing

  • Scheduling

  • Purchasing

  • Hiring

• Business application

The Office Executive Tools

All of the following applications are widely used in today's increasingly automated world. Get professionally trained and increase your efficiency and career prospects.

• Microsoft Word

• Microsoft Power Point

• Microsoft Excel

• Microsoft Access

• Microsoft Outlook

• Lotus Notes

• Internet