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Strategic Market Analysis

Sep 04-06,2018 | Dubai, UAE



The course based on interactive case studies and real-life scenarios which helps participants to analyze market deeply and identify market needs, space for growth available, research, clients segmentation and market penetration methodologies by applying  Ansoff’s Matrix (A strategic Planning Tool), BCG Matrix, 7ps’and other relevant segmenting, positioning models and techniques.

Learning outcomes

By the end of this course you will be able to:

  • Learn how to do market analysis based on different scenarios
  • Learn new analysis techniques and segmentation methods
  • Do detail demand analysis and product requirement analysis at micro and macro level
  • Understand market research and positioning methodologies
  • Plan how to conduct a survey, gather and analyze data to draw the conclusion.
Is it right for me?

The course is Suitable for:

  • Marketing Managers
  • Market analyst
  • Market researcher
  • Any marketer interested or have job role in research and analysis.

*ASTC reserves the right to alter venue, dates, content & trainer.

Course Fee: US$ 1,950 (Fee+5%VAT as applicable from 1st Jan 2018)
Duration: 3-Days
Country: Dubai, UAE
Training Dates: Sep 04-06,2018

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Course Methodology & Resources

Interactive Group Exercises

Knowledge built case studies & role plays

Relevant Technical Skills & handouts

Gap Filling Exercises

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